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Esteban Contreras
Esteban Contreras

3.5K Followers

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Dec 14, 2020

To whom it may concern: Some advice if you’re trying to make it

From time to time, a student or young professional reaches out for advice of some kind. My guess is they spam strangers to build up their network so I don’t always respond. But from time to time someone gets my attention by reminding me of a younger me: Trying to…

4 min read

To whom it may concern: Some advice if you’re trying to make it
To whom it may concern: Some advice if you’re trying to make it

4 min read


Published in

Hootsuite Careers

·Nov 15, 2018

Joining Hootsuite

I’m very excited to share that I’ve recently joined Hootsuite as Senior Director of Product. Hootsuite pioneered the social media dashboard and is now the most widely used social media management platform in the world, trusted by more than 16 million people and employees at 80% of the Fortune 1000. …

SaaS

3 min read

Joining Hootsuite as Senior Director of Product
Joining Hootsuite as Senior Director of Product
SaaS

3 min read


Published in

All Things Startup

·Mar 6, 2018

How to be a product leader today

I’ve found that many conversations about “product” tend to focus on product management — the intersection of strategy, technology and UX. And that makes sense: Amazing software requires amazing product management. But how can product leaders develop and inspire high-performing teams to solve important problems and make an impact on…

Product Management

6 min read

Product Management

6 min read


Jun 10, 2017

design matters

If you dismiss product design, your product will be a mess. If you dismiss organizational design, your company will be a mess. Periculo vestro. 🎨 🔬 ⚒

Design

1 min read

Design

1 min read


Apr 29, 2017

Execution is everything

“Who viewed my profile,” a LinkedIn feature you may be familiar with was actually invented, perhaps in desperation, by Friendster. The feature was one of many hail mary attempts to survive at a time in which Friendster was failing to catch up with younger companies MySpace and The Facebook. The…

Social Media

1 min read

Social Media

1 min read


Jan 1, 2017

My favorite films, books, television, and product launches from 2016

What a wild year. I could write all day long about the bizarre things that happened in 2016. I could do the same when thinking about all the things I’m personally grateful for. Anyways, here’s a list of films, books and product launches that inspired me this year: Films Hacksaw…

2016

1 min read

My favorite films, books, television, and product launches from 2016
My favorite films, books, television, and product launches from 2016
2016

1 min read


May 20, 2016

The 12 Dimensions of Experience-Driven Companies

Over the past ten years, the term “customer experience” has become a priority at organizations of all sizes all over the world. From its customer care roots — to its ascent in importance within marketing and UX teams — the end-to-end customer experience is more important than ever before. But…

Customer Experience

6 min read

The 12 Dimensions of Experience-Driven Companies
The 12 Dimensions of Experience-Driven Companies
Customer Experience

6 min read


May 13, 2016

Influence is a Spectrum

According to Merriam-Webster, one of the meanings for the word generic is “having no particularly distinctive quality or application.” It seems that at some point over the past few years, the idea of an “influencer” became a generic one. Apparently there is some invisible threshold that allows marketers and PR…

Influencer Marketing

8 min read

Influence is a Spectrum
Influence is a Spectrum
Influencer Marketing

8 min read


Published in

All Things Startup

·Apr 30, 2015

The beginning of the end for anonymous apps

Secret has announced that is shutting down. David Byttow, co-founder of Secret, wrote on Medium: “UNFORTUNATELY, SECRET DOES NOT REPRESENT THE VISION I HAD WHEN STARTING THE COMPANY, SO I BELIEVE IT’S THE RIGHT DECISION FOR MYSELF, OUR INVESTORS AND OUR TEAM.” Secret first raised $1.4 million in a December…

Secret

3 min read

The beginning of the end for anonymous apps
The beginning of the end for anonymous apps
Secret

3 min read


Mar 6, 2015

Can Place find a place of its own by powering niche communities?

Even the world’s most influential people struggle launching and scaling products people actually want to use. Few remember Ning. And few remember Backplane, despite the fact that Lady Gaga and friends were behind it. Many have built communities in the enterprise space. Backplane — which was able to land some…

2 min read

Can Place find a place of its own by powering niche communities?
Can Place find a place of its own by powering niche communities?

2 min read

Esteban Contreras

Esteban Contreras

3.5K Followers

Sr Director, Product @ Hootsuite. All opinions are personal. I’ve run out of witty bios 👾 http://www.twitter.com/socialnerdia

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